MY WORK

 GALLERY  
SPRING 2024
FREELANCE











Pulse

BRAND DEVELOPMENT














Pulse is a dance, fitness and wellness studio in Edgewood, Kentucky. As a part-time dance instructor, their recent studio refresh gave me the opportunity to develop and *ignite* a new brand identity concept, including a logo mark and brand proposal.
















Previous brand lacked the qualities the new owners wanted to pivot the studio towards.

 Traditional

Delicate, Elegant

 Lack of energy

 Personal, family-centered











PULSE IS...  Vibrance

Strength

 Energy

 Passion



MOOD BOARD







BRAND GUIDELINES



















WORDMARK & LOGO




































WORDMARK