CO-OP EXPERIENCE
2024
McBride
Dale Clarion
BRAND DEVELOPMENT & WEB DESIGN
MDC is an Urban Planning company in Cincinnati, OH. I created and implimented new brand guidelines for company-wide use, which involved conducting internal stakeholder research, developing a new logo, creating brand guidelines, designing a website, and producing templates and visual assets to better represent the company and its values.
CONTEXT
THE BEFORE
Dated
No clear guidelines
Dull
Rigid
MCBRIDE DALE CLARION IS...I conducted rounds of surveys, interviews and presentations with all company employees to get to know the company on an intimate level and define WHO they are, WHAT they do and HOW they operate.
Fluid
Connected
Experienced
Multifaceted
Dependable
Planning, Zoning, Developing
Private & Public
Connecting Communities
Land Use
Cities, Buildings
LOGO IDEATIONS
LOGO JUSTIFICATION
BRAND GUIDELINES
WORDMARKS
WEBSITE REDESIGNmcbridedale.com