MY WORK
 GALLERY  
GRAPHIC DESIGN II
SUMMER 2024










AppleFest

EVENT IDENTITY












A “tribute to apple season”, Apple Fest is an annual festival highlighting the simple pleasures of Long Grove, IL. Inspired by all things-apple, there are a plethora of apple-themed delicacies, as well as entertainment including carnival rides, games, and live music. Creating a festival identity that embodies the simplistic togetherness of the festival. A playful and nostalgic style that pays homage to the 'homemade" sense of the festival.












THE BEFORE


Does not effectively communicate the core values and essence 
of the festival. 

 Incohesive

Overcomplicated

 Dated

 Disconnected




APPLEFEST IS...  Nostalgic

Playful

 Homemade

 Community-focused



MOOD BOARD









EVENT DESIGN GUIDELINES


















Handmade textures and placement played a role in creating a playful and crafty/homemade feeling for the design components.





LOGOMARK IDEATIONS























































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